Digital Marketing Executive (Legal Sector Focus)

About the Firm & The Opportunity

We are a boutique law firm excelling in complex areas like Criminal Law, Cyber Law, and Financial Disputes. We seek a creative, detail-oriented Digital Marketing Executive to elevate our professional online presence, manage our digital channels, and strategically position the firm as a thought leader in our specialized fields.

This is a key role for a marketer who understands the nuances of professional services marketing and can drive measurable client engagement through digital strategies.

Required Qualifications & Experience

Essential Qualifications

• Educational Background: Bachelor’s degree in Marketing, Communications, Mass Media, or a related field.
• Work Experience: A minimum of 2 to 4 years of hands-on experience in a dedicated Digital Marketing role. Experience in the Legal, Finance, or Professional Services sector is highly preferred.
• SEO/SEM Proficiency: Proven experience with Search Engine Optimization (SEO) best practices, content marketing, and managing basic Search Engine Marketing (SEM) campaigns (Google Ads).
• Platform Expertise: Strong working knowledge of Social Media Marketing (SMM), particularly LinkedIn and X (formerly Twitter), for professional brand building and managing campaigns.
• Analytical Skills: Proficiency with Google Analytics and other reporting tools to track website traffic, campaign performance, and generate actionable insights.

Preferred Skills & Attributes

• Content Creation: Basic graphic design skills (e.g., Canva or basic Adobe Suite) and excellent legal/business writing abilities for blog posts and social media copy.
• Lead Generation Focus: Experience with converting digital engagement into qualified leads (e.g., landing page optimization, email marketing setup).
• Web Management: Basic familiarity with CMS platforms (e.g., WordPress) for simple website updates and maintenance.
• Confidentiality: High degree of professionalism and discretion when dealing with sensitive firm and client information.

Key Responsibilities

• Content & SEO Strategy: Implement and manage the firm’s SEO strategy, including keyword research, content optimization, and link building to improve organic search rankings.
• Social Media Management: Plan, execute, and monitor all social media activity (primarily LinkedIn) to drive professional engagement and showcase firm expertise.
• Campaign Execution: Manage and optimize digital advertising campaigns (e.g., PPC, sponsored content) within defined budgets to generate leads and awareness.
• Analytics & Reporting: Track, analyze, and report on key marketing metrics, providing regular insights and recommendations for optimization to firm management.
• Website Maintenance: Oversee basic website health, content updates, and ensure all digital assets align with the firm’s brand and ethical guidelines.

What We Offer (Benefits)

• Generous Bonuses: Incentives directly tied to measurable results, such as successful marketing campaign performance, website traffic growth, and quality lead generation.
• Flexible Work Model: Option for a hybrid work model to promote work-life balance, while maintaining necessary presence in the Mumbai office.
• Training Budget: Access to a dedicated annual training budget for official digital marketing courses, certifications (e.g., Google Ads, SEO tools), and industry conferences.
• Unique Sector Exposure: Opportunity to market specialized, complex legal services—a rewarding niche market.

Application Details

How to Apply: Submit your CV, cover letter, and a portfolio or case study showcasing the results of a past digital marketing campaign to the careers portal